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About The Company
The Holy Land Co. for Agricultural Marketing and Investment is a Palestinian private shareholding company with a total capital of $3 million USD. It is the only Palestinian agricultural company working in all areas of agriculture (production, investment, development and marketing) in both domestic and international markets.
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The Concept:
The main reason this company came into fruition was due to the urgent need to fulfill a gap in the Palestinian agricultural sector, particularly at a time when the Palestinian economy continued to suffer due to the very difficult and harsh measures imposed by the Israeli occupation.
The main objectives of the Holy Land Co. for Agricultural Marketing and Investment are as follows:
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Revitalization of the agriculture
sector, which constitutes a significant
income stream for over 70% of
Palestinian families, which will create
a significant social impact.
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The agricultural sector heavily depends
on adequate capabilities in terms of
human resources, which will make a
company like Holy Land a significant
employer to the Palestinian labor force.
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By contributing to reclamation,
rehabilitation and cultivation of
agricultural land in the Palestinian
territories, such development will
ensure a Palestinian presence in the
sector and decrease the risk associated
with losing “uncultivated” land.
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Reducing the risks associated with
increasing desertification and increased
soil salinity due to the scarcity of
water, which threatens the agricultural
production and food security.
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Ability to work at economies of scale in
the implementation of large agricultural
projects, which is extremely difficult
for a normal farmer.
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Adopting the latest scientific and
technological methods in the cultivation
of land, and implementing agricultural
projects to raise the quality of
production.
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Expanding the export of agricultural
products, which will raise the income
level of labor in this sector and
increase the value-added input of
international marketing into the
Palestinian economy.
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The company will be a strong supporter
of Palestinian farmers and a catalyst
for donors and authorities to try and
replicate the success of agricultural
companies in other locations.
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Encouraging the private sector and
commercial banks to invest in
agricultural projects to boost the
Palestinian economy.
Our
Vision:
To improve the Palestinian agricultural sector to the
required level of advanced countries and to raise
production efficiency and competitiveness with outside
markets by cooperating with the public sector, NGOs,
private sector and Palestinian farmers in full
partnership.
Mission:
Develop Palestinian agricultural products to meet
international standards in terms of requirements in
quality and diversity and in turn to achieve an economic
viable return on the production of the goods.
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